FREE EBOOK

How to Attract More Car Buyers with Your Dealership Website

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Join thousands of professionals using this resource.

Car buyers have gone digital—and your website needs to keep up. In this free guide, we break down how to transform your site from a digital brochure into a lead-converting machine that drives real results.

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What’s inside

✅ The modern car buyer journey—how expectations have changed

✅ Website optimization strategies that boost engagement and lead volume

✅ Conversion-boosting tools like AVA Credit and AVA Trade

✅ SEO and advertising tactics that drive the right traffic

✅ Dealership case studies and real-world results

✅ Role-based checklists to take immediate action

Why download this guide?

Shoppers now visit just 1.5 dealerships before buying. That means your website is doing the heavy lifting your showroom used to. Whether you’re in sales, marketing, or management, this guide will help you:

  • Drive more qualified leads
  • Reduce bounce rates
  • Improve your website’s ROI
  • Convert more browsers into buyers
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Frequently asked questions

What will I learn from this eBook?

You’ll learn how to turn your dealership website into a high-performing sales tool. The guide covers how car buyers shop today, how to optimize your site for leads, and which digital tools and strategies help convert browsers into buyers. It also includes real dealership examples and practical tips your team can apply immediately.

Who is this eBook designed for?

This eBook is for Sales Managers, GMs, and Marketing teams who want more qualified leads from their website. Whether you’re working with a full digital team or doing it yourself, the strategies inside are built to fit your workflow and boost results.

How will this help me generate more leads?

It breaks down what actually drives conversion, from smarter CTAs to using tools like AVA to capture more shopper info. Some dealers have increased leads by over 40 percent using the same methods you’ll find in the guide.

Do I need technical experience to use these strategies?

Not at all. The guide is written in plain language with clear action steps. If you run a dealership or manage a team, you’ll be able to take the insights and either implement them yourself or hand them off to a marketing partner.

Why is this free?

We’re offering it as a resource to help dealers grow. If it’s useful and you want to explore more ways to improve your digital sales funnel, great. If not, you’ll still get valuable tactics to improve your website and marketing ROI.